What do you want your customers to see when they walk up to your booth? A sample product, some literature or pamphlets, maybe an interactive experience or TV wall portraying the benefits of your solution? Maybe you want hired talent and performers that draw attention and drive traffic to the booth, or a giveaway! Or maybe you want to do something you know no one else will do. The options are truly endless, but the goal is always the same: make an impression that creates brand awareness and product/solution education that inspires customer loyalty. Everything from design, advertising, lead capturing, and in-booth marketing are all critical points to hit at the trade show.

Believe us when we tell you that the trade show itself is really the beginning. Your customers now have the brand awareness and education you so carefully constructed, and now it’s time to nurture them even more. By creating post-show marketing campaigns like newsletters, highlight reels, or surveys, you continue the process of turning nurtured leads into sales qualified marketing leads. Now you need to see how you did, and in what ways you succeeded and in what ways your customers responded to the overall experience. Analytics on foot traffic, in-booth lead captures, counting merchandise given away, and overall customer satisfaction with the booth is all part of the post-show marketing strategy.